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Mobile Ad Tech

How do you create a successful marketing interaction with someone based on where they have gone and where they will go? That is one of the fundamental questions of location-based marketing or mobile advertising technology — mobile adtech.

Mobile adtech can mean so much more than you think

You may be wondering:

  • What attracts people to a particular location?
  • How do you identify patterns in movement across a population?
  • Where does someone’s point of origin influence their behavior at a location?
  • What are the movement patterns around your competitors?
  • What movement happens (and when!) around a location where you may build a new store?

BuildingFootprintUSA™ provides the key ingredient for answering location questions with confidence

A building footprint is used for connecting movement data to location.

Questions you might need to answer with our data include:

  • Is someone within or close to a business?
  • Are they moving towards or passing by a business?
  • What floor of the building is a person on?
  • Do you need a solution to understand why a person is at a location?

Linking point of interest, business data and household data provides a complete picture of why a person may be there. This data, combined with your trace data — latitude & longitude, temporal information, and more — provides a complete picture to solve high value mobile adtech analytics problems.

Addresses

Addresses

  • Geocode
  • Reverse Geocode
  • To Connect Building Footprints to Other Address-based Data
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Commercial Insights

Commercial Insights

  • Business Name + Address
  • Employees + Firmographics
  • SIC + NAICS codes
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Building Height

Building Height

Height data enhances your understanding of what is within each structure and takes your analysis from 2D to 3D.

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LightBox

LightBox acquires industry leader BuildingFootprintUSA™

IRVINE, CA – February 1, 2021 – LightBox, a leading provider of commercial real estate data and workflow solutions, announced the acquisition of BuildingFootprintUSA™, the premier provider of building and structure boundaries for location analytics. With this acquisition, LightBox will immediately make building footprints available to its customers.

Connecting BuildingFootprintUSA datasets to LightBox data will create the industry’s only fully integrated parcel, building structure, and property attribute datasets for comprehensive location intelligence across the commercial real estate, telecommunications, routing & logistics, and insurance markets, as well as the broader geospatial ecosystem.

“This acquisition demonstrates our ongoing commitment to innovation that serves the commercial real estate ecosystem. We’re looking to replace existing information silos with industry standard linked datasets. Our parcels and property data will now be integrated with rooftop-level geocodes, addresses, and boundaries,” said LightBox CEO, Eric Frank. “We strongly believe the future is one of connected datasets and we want to drive this change for the commercial real estate industry in the US and Canada.”

BuildingFootprintUSA was founded in 2016 in Albany, New York. The company serves customers of all size within commercial real estate, telecommunications, insurance, and mapping solutions with high-accuracy location data to facilitate accurate site selection, routing, spatial analysis and data visualization. Customers leverage building geometry, height, and ground elevation data to assist in determining potential flood risks, expanding broadband connectivity, policy planning for safety and security, and broader geospatial analytics.

“Joining LightBox gives us an exciting opportunity to grow and deliver our data and solutions to a broader segment of the commercial real estate market in the US and Canada,” said Karl Urich, founder and president of BuildingFootprintUSA. “By combining our datasets with those of LightBox, we will be able to offer the most accurate boundary, address, and geocoding dataset available.”

To learn more about how you can begin leveraging solutions that combine the best of BuildingFootprintUSA and LightBox today, please visit lightboxre.com.

LightBox is building the world’s leading real estate information and technology platform. LightBox customers comprise all types of enterprises needing authoritative real estate data and workflow solutions, including brokers, developers, investors, lenders, insurers, environmental consultants, corporations, technology companies, and valuation professionals. LightBox is backed by Silver Lake and Battery Ventures.

Learn More About LightBox at lightboxre.com

At BFUSA LightBox, we develop next-generation geolocation data centered on the built environment — where people live, work, shop, and play. Our hyper-accurate building and address data helps customers make critical decisions that are highly dependent on location. Learn more about BFUSA.

Learn More About BFUSA