7 ways that building and business data enhances
your geodemographic analysis
BuildingFootprintUSA™ + Infogroup® Data
At BuildingFootprintUSA™, we champion Building-Centric Analytics – we supply comprehensive, affordable, addressed building footprint data and you can join our data with virtually any other dataset and information to solve your business problems.
Our latest data solution joins our building footprint data with Infogroup’s premier business data for the USA and Canada. With this power in your hands what can you do? Here are seven ways that you can use a building + business data solution:
Locating or geocoding is the fundamental operation of turning an address into a location. When you connect great business data with addressed building footprints this enables the best geocode or locate possible – the locations are true rooftop geocoding. Do you need the most accurate location of businesses for your delivery or logistics system? Do your site selection models depend on quality locations for any businesses that feed into your model? Do your local search users benefit when you give them a hyper-accurate location for an establishment? If you answer yes to any of those questions, building + business data provides the accuracy you need.
Geofencing or reverse geocoding is the ability to connect a known X & Y to what is at or near the location. Are you collecting 1000, a million or a billion points representing the locations of people and devices? Your challenge is to turn those locations into “where” and “why” – where are those people and why are they there. Connect those points to real world buildings and businesses that people are close to, or within. Business data matched to high accuracy building footprints allows you to reliably perform proximity analysis. Use any spatial operator – “near”, “inside”, “moving towards” and more – to help you answer “where” and “why” using your definition. Use BuildingFootprintUSA™ data for hands-on analysis, or plug our data into a processing flow that handles billions of trace points.
Collect is the power to analyze the collection of businesses in a given building. BuildingFootprintUSA™ links all businesses to buildings so that it’s easy to execute building-centric analysis, for example “given this building, what businesses are inside?” From there the questions are limitless – where are the medical arts buildings with multiple physicians, dentists and therapists? Where are the buildings that accumulate high-end brand names? Where are the buildings with high business turnover? If I know a specific brand or type of business, how frequently is a different brand or business type in the same building?
Aggregate is the next analytical step beyond Collect. Knowing all businesses within a building provides you with power. You’re a quick service restaurant – how many people work in the 10 buildings within walking distance? You’re a telecom provider connecting service to a building – what is the estimated aggregate spend on telecom services for all businesses within the building? You want to analyze micro-neighborhoods by white collar office workers and retail – which building clusters have one or the other or both?
Spatial analysis using building and business data adds a previously unachievable level of accuracy. When you connect business information to buildings, you now have the power to use queries such as “within sight of”, “next to”, “close by”, “connected to” and more. Insurance companies can model building footprint-linked business data to understand risk exposure due to flood, hurricane or other peril.
Visualize your business-based data using the building object and stop staring at little points on a map. Connecting businesses to buildings enables you to use the building to convey important information. Shade the building according to sales opportunities found within the building. Use 3D visualization to highlight important data points about the businesses within. Use both color and 3D to convey bivariate information about the business-based data for each building.
Buildings with large numbers of restaurants in purple and blue.
Building height determined by percentage of White Collar workers in building.
Blending is the practice of bringing in additional datasets and layering them on top of your existing data. Once you have a data solution that starts with building and business you are likely to blend your own enterprise data into the solution.
You might need a picture of household characteristics – blend in demographic data. Need data on consumer behaviors? Blend in lifestyle and segmentation data. Does your analysis require a more detailed picture of the building? Join with assessor data to blend in data points on a building’s ownership, valuation, physical characteristics, usage and more. Or blend with commercial, vertical-focused data for industries as diverse as energy, utility, real estate analytics, and more. Whether you are bringing in your own data or another commercial dataset, the addressed building footprint proves the best hub for building and business-based analytics.
Find out more…
BuildingFootprintUSA™ plus Infogroup Business Data is a powerful, versatile data solution. Combined with your creativity and analytics, it can help you solve your hardest geodemographic and geospatial problems.
Are you a location expert who wants to put building and business data to work in an innovative way? Drop us an email at Sales@BuildingFootprintUSA™.com to start the discussion.
Infogroup is the leader and trusted source in providing high-value business data for clients in the search, navigation, mobile application, marketing and analytics industries. We provide real-time data that is human-verified by over 25 million calls per year and is delivered through our proprietary technology, the Data Axle™. We also help our clients with compilation of custom datasets and data verification services. For more information, please visit www.infogroupdatalicensing.com. Infogroup is a registered trademark of Infogroup, Inc.